Memes in Marketing – What They Are and How to Use Them

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Memes are very diverse and cover all possible spheres of life. For sociologists and social psychologists, viral messages are an extremely interesting phenomenon. The power of internet memes fascinates marketers.

Why memes are important to the advertising industry

Internet memes are a modern viral and cultural symbol. Most viral messages are presented in the form of pictures or photographs, less often in video format. Their main goal is to publicly ridicule a person’s behavior, act, lifestyle or idea. Some viral messages have deep philosophical implications.

The world of memes is notable for being a worldwide social phenomenon that behaves like a flu virus, traveling from person to person through social media. They are sparkling, etched into memory, contagious, they want to share. Viral messages can be used for marketing purposes in different ways: branded with a company logo, product or service, supplemented with a satirical slogan or witty joke.

A viral message is a real perpetuum mobile for business on the Internet. When an ad takes the form of a meme and starts pushing from person to person, the company gains growing customer loyalty. They associate the brand name with popular sayings and unwittingly become participants in an advertising campaign.

Company image vs memes

Viral messages have a flaw – one wrong step, a poorly chosen picture or expression, and the company will become the laughing stock of cyberspace. The Internet meme is a double-edged sword that can both enhance a brand’s image and destroy it.

What to do to prevent malignant viral messages from damaging your reputation? You have to be careful, especially when dealing directly with internet users on social media. Stay calm, even if Facebook, Twitter, Instagram, or other social media users are vulgar or aggressive. Respect all comments and feedback on company policies, products or services. Don’t react hysterically to criticism. Consumers have the right to share their opinion, even if it conflicts with your beliefs.

How to create an internet meme

In experienced hands, a viral message is a powerful brand support. The problem is that it is extremely difficult to create an internet meme. You can think of something catchy and catchy, but in practice a viral message may not take root. Therefore, it is necessary to experiment, test, analyze the interests of the target audience, possibly a SMM Expert too whats trending in social media nowadays what people want exactly you can choose digital marketing company in surat that name was geek web solution gives affordable rate.

Try it, create interesting, original, funny and even shocking Internet memes. Use pop culture as your inspiration. Internet users love to find hidden connotations and references to famous films, songs, books or paintings.

Once a potential meme has been created, it’s time to spread it. Use portals, social media and entertainment sites for this purpose.

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